There are some basics everyone needs in place with your Lead magnet and List Building.
Some of the items, I always assume people will have in place and working. But then I have to remember, this is my area of expertise, not everyone’s.
I have several items I consider essential pieces to include in lead magnets (5 actually, as outlined in one of my free offers) and the systems to deliver them. This week I realized that there is one element I need to be more clear about.
How could I miss it? Because I ASS-U-ME-d everyone would always set this up.
And in the past week as I did two different assessments for new clients I realized… not everyone does set it up. Some people try a different method of delivering their Lead Magnet – which is great, but when you get creative you sometimes forget about the basics.
The Rookie Mistake?
Using only a Thank You page to deliver your Lead Magnet and skipping a Thank You Email.
Using a thank you page to deliver your lead magnet is great – it gets the item in people’s hands faster which is why some people do this… but you always, always need the thank you email too. And in the thank you email you also include the Lead Magnet info.
Why is this “Thank you here it is” email so important?
Not everyone will save the thank you page nor download the item right there … distractions happen all the time. Ensuring you deliver the lead magnet – no matter what type it is – is very important. That email in their inbox is another reminder of what they wanted from you and also of you – the person who gave it to them, the source of the lead magnet.
This is a needed step in the relationship-building you want to be doing with your email subscribers. An email from you delivering the item.
Be certain in your setup and process for delivery of your lead magnets that you don’t miss or skip this step. The Thank you email is crucial.
Plus, it’s just nice to get a thank you!
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