What kind of Facebook Group do I open?
Many business owners offer private or exclusive Facebook Groups as a way to connect people in their group programs and offer them a way to network with one another; they support each other and they learn and grow.
A top question I am asked by a lot of our clients looking to start groups for their coaching clients is:
What kind of Facebook Group do I open?
There are 3 privacy options for groups: Public, Closed and Secret. And there are some key differences in each that will determine what one to use.
When looking at this chart below you will note a key difference for groups: who can see member names and member content. Understanding the group type and how ‘open’ it is will be your deciding factor in choosing what type to setup.
If pure privacy is important – make it a Secret Group. This is most relevant when the info shared should be kept within the group and not able to been seen by others.
If you are okay with outsiders seeing the group, members and what it is for… then make it closed. I have done this with clients before and they have gotten new program clients because of the group. People want to belong and when they see what and who it is about – they ask to join. You can simply send the person a private Facebook message and explain you cannot add them because… and explain the group and program. Indeed, I have two clients who have a total of 3 new clients because of the closed group.
If you want to build a big community online with less time needed for moderation (approving requests to join and adding or removing people no longer current members or new signups), then make it open. This is a common type for causes, charities, etc. The more the merrier means make it open!
The images below shows who can join these groups and what people can see about them.
PRIVACY SETTINGS OF FACEBOOK GROUPS:
There are 2 privacy settings for Facebook groups:
- Public: anyone on or off Facebook can see who’s in the group and what they post.
- Private: only members can see who is in the group and what they post. *IDEAL FOR GROUPS FOR ONLINE COURSES/PROGRAMS.
- Visible: Anyone can find the group in search and other places on Facebook.
- Hidden: Only members can find the group in search and other places on Facebook.
Review all of this as you create your new group and get started with the right type!
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