Let’s talk about the F-word today and I do mean Facebook, and in particular Facebook’s New Pages Experience.
Man, if you thought I meant the other F word I would be in trouble!! My Mom does the proofing for my content creation, there is no way in … well, in you know what, that I could actually write about the other F word. And believe me I have tried, the argument that it is just a word does not work. 😊 As it is, I KNOW she will be adding some extra words back to me because of this entire paragraph!
Anywhooooooo, recently I have had a few people reach out to me with questions about some problems they noticed when people were sharing their Facebook Page posts.
It was only after Katie, the owner of Coffee Pro, a local coffee store here in Halifax and Bedford, Nova Scotia, and one of my former Content Marketing Masters Academy members, reached out, that I realized what was really happening.
It took a little research and checking, but I have figured it out and wanted to share because the same issue could be happening with you too.
And if you don’t have a Facebook Business Page, keep reading as this also affects when you share posts from Pages you like. This lesson will help you properly share that content.
So here is the issue Katie and the two other folks were having…
When people were sharing the posts from their business page, it was not showing any content except the link and possibly an image. Nothing from the original post at all.
Why is this a problem?
It meant when people shared their content, it had no context to go with it.
The share was blank, unless the person sharing it had added enough words to replicate the content – and that does not happen often!
Here is what I mean… Katie put this post on her Facebook Page.
And when someone shares it, this is what it looks like.
Can you see why this is an issue?
All her content is gone and what people see on the other side is not near as useful as if it had the content preview with the shared post.
For example, the Facebook Page by one of my clients, Marci Evans, a Dietitian who also offers training programs for Dietitians, is not having the same problems. When someone shares Marci’s page content, it looks like this.
After Katie reached out, I started doing more digging and came to realize the issue was related to one thing.
She had converted her page to Facebook’s “New Pages Experience”.
Now, as many of you know, with Facebook Changes, come growing pains and boy, oh boy, this one is a big change, and it has some big pains with it!
What is this Facebook New Pages Experience?
Essentially it is a “way for public figures, businesses and others who want to build and connect with an audience manage their professional presence on Facebook.”
Well, as far as I can tell that was what we had before 😊 and this change has not been an overly positive experience, and if you see the option to switch, don’t do it, at least not yet. There are many bugs being experienced by many users who have switched and if you have a Page, wait.
PRO TIP – To quickly check if your Page is in the New Pages Experience (NPE), look at the home page, and check for your Likes/ Followers. If you have the Intro area and it only shows “Followers”, you have the NPE! If it still shows “Likes” and “Followers” you do not have the NPE.
Now, what happens if you are someone who has made the switch to the New Pages Experience? OR if you notice that when you are trying to share someone’s content that it is not working ideally?
Well, there is a simple fix to this sharing issue that (unfortunately) is only something the person sharing can do.
As the Page owner, you can try telling people what to do and how to use those buttons and options, but that will probably fall on deaf ears, especially since reach has been dropping further and further with our Pages on Facebook. But I also have a workaround for you.
Here’s the issue as I found it:
The problem is ONLY happening when the content people want to share has a LINK in it.
When there is a link in the post, it will skip all the original content unless you click the little dropdown arrow as you share and check off the “Include original post”. (For Pages who have not upgraded, it automatically adds the post content or sometimes – and I have not defined when sometimes will happen as it was very random! – an option to include original content in a way that it is clearer.)
So … unless you train your Page Followers to check for this button as they share your content, then the share is almost a waste… as it really will not come across as helpful to their followers who they are trying to share this with.
And now that you have seen this in action … when you share posts from other Pages yourself, check and look for that dropdown arrow. If it is there you will want to check off the option to add original post to your “Share” and it will make a lot more sense to your audience too.
After all, you hit the share button primarily because you want to tell your friends about this good information (the entire purpose Facebook was created: to let people connect and share) but without the original content your share may not make any sense at all!
What is the workaround?
Reduce the amount of content you share with links.
I know this sounds scary, but if you are optimizing all the areas on your Facebook page that people can easily find you and your services/ products, then having fewer links in posts is not as scary as it seems.
But … I have workaround option #2
This one is something I have deeply considered of late, and I will cover option #2 in next week’s article.
Your action item from today… Go check out your Facebook Business Page, determine if you have the NPE – Facebook’s New Pages Experience – and if you do, check out your shares from other people or test it yourself.
Then look at the workaround option I shared and see if you can make this happen. Be certain to optimize and update ALL the About/Info/Services/Products areas you can – including your cover image and Call to Action button… make it easy for people to get to your website. Here is mine below as an example:
Stay tuned next week for the workaround option 2 which may surprise many of you!
Now… 2 days after writing this article as I was gathering more images to add to this, the sharing experience for the same pages I have mentioned here have even changed a little more. The F word with Facebook is truly Frustration!!
My best recommendation is still to check your page, see if you have Facebook’s New Pages Experience and check how things look when people share your content.
And if you are the “Sharer”, check what options you have when sharing. As you can see, a few days totally changed how things looked when I was trying to share the content as examples.
If you are looking to learn more about marketing your dietitian business online, be sure to download my Free Guide: Discover 3 Steps to attract MORE Clients to your Private Practice. Stop following a fad marketing plan and take your own advice to clients … learn some long-term strategies to build a thriving and profitable practice!
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, dietitians, and private practice owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Marketing Guide for Dietitians. I also offer several self-study training programs to help you attract more clients so you can have the Freedom and Security you want with your business!