Let’s make an Online Quiz with Interact to use as a Lead Magnet and Build your Email List!
When you are ready to make your online quiz, you want to start by putting together five main elements that will make up the quiz, in addition to any images you want to include in it as well. When making a Quiz as a Lead Magnet, in your Call to Action will want to take people to a Lead Magnet.
The 5 Main Quiz Elements are:
- Goal of the Quiz
- Call To Action or Offer
- Quiz Title
- Questions
- Scoring Options
Once you have these elements prepared (check out this article on How to Create an Online Quiz), you are ready to put your quiz together.
You can watch the video below to see how to take these 5 elements and turn them into a quiz that can be connected to your email marketing system and be used as a tool to promote your lead magnet. I’m using the quiz building tool I have an account for called, Interact, to build my quiz. I like it because it integrates with my email marketing system so that the new leads will get auto added to my system and then sent emails / newsletters as well. (Of course now following the GDPR complaint type of setup!)
When you connect a quiz to your email marketing system, the Quiz, in essence, becomes a Lead Magnet, and an interactive one. It helps fulfill that need of people to learn about themselves and talk about themselves.
If you need a refresh on what makes a good quiz, you can read this article: What is a Good Online Quiz and How to Recognize them
When you take the time to plan out your quiz, and if you plan it out well, you will have a quiz that interests your ideal client which makes the quiz a great way to help build a list of potential clients versus just ‘anyone’.
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