You may be missing out on new leads to your business because of your marketing foundations.
This is why you need to optimize your marketing foundations. Last week I had an experience with someone where the results she saw from the marketing strategy and action steps I gave her happened very fast. The fastest I have ever seen in fact! And I wanted to share this info with you as a way to inspire you to do the same.
So what was the issue?
This person was in the same position a lot of people are with their marketing foundations… some of their foundations are missing or not optimized.
In her case she was hiding everything about her business with her Social Media profiles (Facebook in particular) and her new website. She had decided the website was not “perfect” even though it had a lot of the main content on the pages, but because it wasn’t 110% she had it set to a “Coming Soon” home page.
Let’s tackle the Social Media profile issue first.
The social media profile is the MOST IGNORED marketing foundation I see with my students and clients in the Content Marketing Masters Academy. (It’s also why I teach my students how to optimize all 10 foundations.)
WHY DO PEOPLE IGNORE IT?
Because they don’t want to mix their business on Facebook with their personal Facebook.
People doing this often have kept a lot of information about themselves hidden because … “You don’t want people to see your personal Facebook posts” because it may have your family and friends, even your kids in the posts. (I see you nodding your head 😊 .)
I get this.
But here’s the thing.
Your same personal profile on Facebook is the one you use to connect with other people in groups on Facebook. AND there are sections on it that can help people who are NOT your friends find your business online. YOU NEED these sections filled out so that people can find your business online when they want to connect with you.
AND most people do not realize… You can CONTROL so much with your privacy settings on Facebook that the worry about mixing personal and business does NOT need to be a worry!
You CAN make sure that only your friends can see your content posted on your personal Facebook.
This is what I advised my client to do.
Optimize her social media profiles so anyone (yes, strangers) can find her business.
She did that right away.
Then, I asked her about this website issue and “how ready” it really was. And … it was ready.
It just was not ALL ready, but what she had for content was the home page, about, services and contact pages. The 4 most important pages you need on a website, even a “not-fully-ready-and-perfect” website.
There were just smaller pieces not ready because she had been too busy to finish it up and make it live.
This was ALL better than having the words “Coming Soon” on the home page with no other info! No way for people to reach out fast and easy to book a consult with her.
I had her make the website LIVE. She hid the website pages that were not fully ready and made the rest live, including her very important contact page. The page where people can take the 1st step to book a call with her and ultimately sign up as a client.
The next morning I got this message on Facebook from her.
Within 24 hours she had two consults booked because people could now find her!
Then about 6 hours later I got another update…
FAST!!! These results from the changes happened soooo FAST!
She had 5 people reach out to take the 1st step in working with her. Within 24 hours of making the changes I suggested to her foundations.
Your marketing foundations matter! They are part of your sales and marketing process and need to be working.
Just imagine how many lost opportunities this person had if 5 people reached out in one day!!! How many did not reach out in all the time she was hiding? (#DoNotThinkAboutIt)
I hope this success story helps you see how important it is to optimize your marketing foundations and make sure people can find you online, so they can connect and get started working with you.
There are ways to make it all work AND keep your personal content private but, still make it possible for people to reach you for business reasons.
Consider how this might be affecting your business. How many opportunities are you losing? Then, do what you can to make sure you optimize your social media profiles and get that non-perfect website working too. Make it easy so people can find you to work with you – and I mean non-friend people or anyone looking you up on Facebook or other social media channels!
It is possible to build and grow your business once you learn all the steps to take and you optimize your marketing foundations combined with a marketing plan to help you attract more clients.
Not sure what marketing foundations you should be checking and optimizing? Click here and grab my Marketing Foundation Checklist. It is free and will get you started on reviewing what you need to have for your business.
By the way… If you want to get more in depth training so you can see growth in your business or practice, (and have 5 people reach out in one day!!!!) then click here to add your name to the waitlist for the next cohort of the Content Marketing Masters Academy. This 6 month program walks you through all the foundations to improve your business marketing and make sure you know the long term strategies to marketing your business online.
You will learn how your online marketing foundations connect to your marketing content and how to do your marketing more effectively and in less time.
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, dietitians, and private practice owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Marketing Guide for Dietitians. I also offer several self-study training programs to help you attract more clients so you can have the Freedom and Security you want with your business!