Email list building, and growing your subscribers should be a big part of your marketing plan.
Say what you will, I still believe the Money is in the List. And that does not mean size matters! I have some clients with email lists and very keen subscribers who do buy from them. You don’t have to have thousands and thousands of people on your list… but you do need some.
With the new email and ANTI-SPAM laws, and especially the changes that kicked in last year in Canada. You need to have an email marketing program to make this work and you need to be constantly building the list with qualified subscribers. The days of sending via personal email a pdf newsletter is out the door. Don’t risk your business and livelihood doing this. Did you get your copy of the cheat sheet on the Canadians laws?? Fines up to 10 million!!!
But as you list build…don’t make the #1 mistake many businesses do online…
They give away their resources for free!
You don’t build your list by having all sorts of PDF downloads free on your website as links under a resource tab.
Using almost any email marketing system allows you to have a free download in exchange for a name and email. This is the way you build the list. Not only can anyone download, but you probably have no clue who is or how many.
Using an email system you will know: how many downloads, when, who did it and even more detailed information if you need it.
Now you can communicate to these people on a regular basis with news updates such as this one you are reading now.
And if you don’t think the info I send out via email pays me back with leads and prospects and new clients, then you need to do a little more reading on how email marketing works.
Don’t make that rookie mistake online – lock down any downloads you have and start collecting names and emails.
What systems do I recommend?
That all depends on your needs — there are systems out there from free to not nearly free at all – you need to do an analysis of your current and future needs for a system, as well as your budget and skill set or availability of a skilled person, like a Virtual Assistant, who will help you in the production process.
Check out this free guide Foundations of Content Marketing: Proven Strategies To Get More Clients that shows you exactly how your online marketing content can bring in new traffic, new leads and new sales.
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, private practice and service-based business owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Guide to Streamline your Marketing. I also offer several self-study training programs to help you attract more clients so you can Build a rewarding and profitable private practice and still have time to LIVE your LIFE!