Kathy Colaiacovo (she/her) is a Marketing and Business Coach for Dietitians and Therapists in Private Practice.
She is the marketing strategist behind some of the biggest names in nutrition and dietitian business coaching, and helped build multiple 7-figure nutrition practices and dietitian coaching businesses.
As the founder and President of Pepper It Marketing Services Inc. and host of the Marketing Your Private Practice with Kathy C podcast, Kathy helps private practice owners, dietitians, therapists, and service providers build thriving, profitable practices - without spending hours a day on social media.
Having personally managed and guided the marketing for 500+ private clients, Kathy teaches the foundational systems that have survived every social media algorithm change since 2008.
She helps them create marketing plans for dietitians and practitioners that attract a steady stream of clients. Her approach focuses on long-term strategies, not just social media.
How I Help My Clients
Most practice owners come to me frustrated, overwhelmed, and stuck. They’re doing all the “right” marketing tactics-posting, emailing, blogging-but nothing seems to work. That’s where I come in.
I don't teach what worked for my practice - I teach what built multiple industry leaders' practices using the systems I developed from strategies used at every level, from solo practice owners to institutional membership programs.
Through my Thrive Marketing Academy, Coaching Circle membership and 1:1 coaching, I help practice owners:
Stop wasting time and money on marketing that doesn’t work
Attract more ideal clients without constantly chasing leads
Grow their businesses with proven marketing strategies
I've helped clients get results like these:
- Tripling their income in one year for a speaker
- Going from 3 clients to 12 in two months
- Get an average of 5 new consult requests a day
- Increasing website traffic by 55% in two months
- Shifting their mindset to charge their worth (from $20/hr to $95/hr)
- Increasing consult requests to book a nutrition counselling session
- Increasing consults by 30% in one month
When my former clients became the industry leaders everyone follows, they proved my systems work. Now you can learn directly from the source.
WHO AM I REALLY?
My core values are Relationships, Learning, Respect and Fun and intersecting these while Balancing Life and Business on Your Terms. I'm a proud 2SLGBTQ2IA+ parent who firmly believes Love and Acceptance change lives, and my pronouns are she/her.
Why Work With Kathy C to Grow Your Private Practice?
Kathy built her business from the ground up, overcame social anxiety that once kept her from speaking in public, and uses systems and tools that help her clients stay as productive as possible. She is very adept at creating systems and processes that streamline tasks to boost productivity and results. Living with ADHD means building habits and processes, which she shares includes in a lot of her own training with clients.
As a business owner, she has come out of her shell and is often called to share her expertise with others and has spoken at industry-leading conferences, been quoted in national media, and even attended a Hollywood gala. Kathy's expertise in online marketing has helped her achieve things she never dreamed possible like:
- Consistently brings in more than 50% of her new clients – from organic web traffic to consult to client.
- Get quoted in Local and National TV, Radio and newspapers.
- Get handpicked to work as one of Bob Proctor’s Experts with his Matrixx Students for 3 years.
- Attend a Gala in Hollywood and meet celebrities like John Schneider & Malcolm Jamal Warner
- Speak at FNCE in 2016, THE Conference for Dietitians
- Contribute sections on Marketing a Dietitian Business online in the Dietitians in Private Practice Manual: a Guide for Canadian Dietitians
- Become the first Canadian ever elected President of IVAA.org, an international trade association for virtual assistants.
Kathy is also a speaker who talks to groups all over Canada and the US, presenting to audiences on ways to Grow your Practice or Business online without spending hours a day on social media. For those interested, she also has a talk on how "Love and Acceptance Changes Lives."
She is a firm believer that you can create new opportunities and business when you have the proper foundations in place to make it all work.
Kathy overcame social anxiety that held her back for years and now speaks to groups and presenting to audiences on ways to use Online Marketing to grow your business and how to be effective with it all to get results. (Learn more about Kathy's knack for opening the doors that lead to opportunities!)
She works virtually with all her clients and team – and has only ever met in person, a handful of her hundreds of clients and even her team members. Pepper It Marketing also offers online training programs and the Thrive Marketing Academy group coaching program, which all help private practice and small biz owners, professionals and entrepreneurs learn how to market their own business online.
She has developed a niche area of expertise by working with hundreds of practitioners, dietitians, therapists and health professionals over the past 15 years in business. If you are wondering how to market your private practice online - Kathy is the Marketing Strategist and Business Coach for you.
Learn more about how Kathy changed her life and created a new career for herself after age 40!
A fun fact about Kathy... working with her will challenge your brain power! She is the queen of fast fingers, but her fingers cannot keep up to the speed of her brain. Her emails and messages sometimes contain some fun word jumbles, that even she cannot decipher at times!