Using Events as Content in your Newsletter!

How to leverage the power of including events as content in your newsletters.

This is very visible when I ask them about any event they will be part of – attending, or presenting – when we are planning their newsletter content.

A lot do not actually understand why I feel it is helpful content or how to use it.  I thought a few examples of how you can see results from these mentions or even features in a newsletter work.

First, here are a few reasons why you would include events into your Newsletter Content:

1. Shows readers your expertise and builds your credibility.
2. Lets readers know an idea of who your ideal clients are – based on the type of event you mention.
3. Gives social proof of your networking and how you reach out to other business contacts.
4. Inform others of events they should be attending too and upcoming events you host.
5. Make a difference in someone else’s life or business by sharing the information.

The way you can include events might be in a full article and talk about something you learned, or will learn… or why you are attending.

Your reasons for attending one – might help someone else see how it can help them. You can also share them in a simple list as I do so people can view them at a quick glance. If they are open to others to register and attend – I always include a link so they can click and learn more. Some people mention them in passing in their intro at the beginning… conversationally.

You never know when your words might affect and help others.

A recent example was the Small Business Summit hosted by Web.com in Halifax. I ran into a networking colleague there and she was so excited to thank me for letting her know about it. She saw the info in my newsletter and registered herself to attend. She found the info very helpful to her and was so glad she had learned about it.

During our conversation and updates about our businesses, I had a referral for her on someone who could help her with her business.

They are getting together and I am sure that based on their meeting she will bring in come new clients – because he has some contacts that will help her and her business.

From that one small mention, and the domino movements that happened after that – her registering, attending, talking to me and then the referral – the effect on my friend Jacqueline’s business could be huge.

So when I say mentioning events in your newsletter – no matter what way – can help others… it really is true. I encourage you all to think about how you can include your events into your newsletters and make a difference in someone’s life.

If you want a ready made content planner that helps you plan out an entire year of content, check out the Pepper It Marketing Content Planner. It will save you a ton of time and has over 500 posts you can copy and paste to use as your own.