Sales and marketing are two activities that you MUST be blocking time for each week with your dietitian business or private practice.
When you have a dietitian business or a private practice, there are certain tasks in the business you will need to do. But they are often ones you dread because they are NOT what you set out to do when you started your business.
Sales and Marketing always fit high on this list of “What I don’t want to do”, especially for people who started a business as a dietitian, or wellness coach, or as a business or life coach… even virtual assistants.
Let’s be honest, unless you started in the business of sales or marketing they are probably not activities you like or want to do. BUT they are critical. No dietitian business can succeed without doing sales or marketing. Okay, maybe there are a couple that break the mold, but few private practices and dietitian or nutrition businesses can stay in business without sales and marketing. Not for a business where the owner, the founder, IS the CEO and wears all the hats.
Here are some best practices on how to PLAN to do the dreaded tasks of sales and marketing without spending ALL your time on sales and marketing! My goal is to spark some ideas on how you can make some shifts in your business and boost your productivity.
First things first, you need to define what sales and marketing are for your practice or business.
They often cross over these days, especially when your business is online and you serve your clients virtually.
For me, sales activities are defined as the times when you are working on tasks that support people buying your services. Marketing activities are often those which support the Sales activities.
Overall your goals will be to acquire new clients, nurture the current clients, and then grow the clients you have with new or additional services.
The times I consider as “Sales Activity” are:
- Plan and Launch of programs (or when they are open for registration)
- Activities that lead to consults and follow-up of consults
- Nurturing current clients and students
- Networking in-person and online in groups that may have my ideal client
- Tracking numbers on these activities
The times I consider “Marketing Activity” are:
- Market Research to find opportunities, get clarity and plan for success
- Creating marketing content to support sales goals
- Scheduling the marketing content online
- Communicating consistently with in-person and online communities – via email and in online groups.
- Paid advertising – i.e. Facebook Ads or Google Ads
If you want to continue to grow and sustain a long term business you will need to plan time for these activities throughout the year. Some will be annually, monthly, quarterly and weekly too!
Personally, I like to do an annual business planning day where I work out what my goals are for the upcoming year, the plans I need to support them and the activities and deadlines to go along with each goal. This includes a review of the last year, noting what went well and did not, which allows me to plan for both in the coming year.
Then, every quarter I take time to review the goals and my progress, and each week I block time for the activities I need to do to support ALL of this. Some people like to block big chunks of time in their calendar. Some like me, block time every day to work on the activities. How you like to work will determine how you block your time, but the important thing is that you DO block time each week to work on these critical activities for your business or practice.
For me it is a matter of blocking one hour a day to work on my “content creation” and 30 minutes a day for online networking. Each Friday afternoon I also block off to work ON my business and this is where I will do some of the other activities like setting up ads, creating new onboarding emails or updating my programs and sales pages etc.
Everyone will do this differently, but what will determine your success or not, is whether you actually plan to block the time and then use it to DO the work you intended in those blocks of time.
As I have grown my business over the past few years, I have definitely noticed a big change in my results when I stick to my blocked time and do the type of work I should be doing in that time. If not, it gets left behind and when you are not doing your sales or marketing activities, leads will dry up and sales will dry up too.
If you have noticed that your leads have reduced recently, maybe you should be doing a checkup of where you are spending your time, and if you are doing those sales and marketing activities that help support your dietitian or nutrition business and bring in new clients. That is 100% how you build a business for the long term.
You must prioritize your business to grow the business!
If you want to save time planning and scheduling all your marketing content, I highly recommend my Annual Content Planner which comes with a video lesson from me to show you how to put this into action. It will guide you a LOT on how to plan and block time for your online marketing.
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, dietitians, and private practice owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Marketing Guide for Dietitians. I also offer several self-study training programs to help you attract more clients so you can have the Freedom and Security you want with your business!