Boost your Email List with ONE Simple Social Media Post – Ep 70

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Are you ready to grow your email marketing list effortlessly using social media?

One way to do this, to boost your email list, is by using ONE type of post on Instagram that can get more traffic to your website and more people signing up for your lead magnet.

In the lesson last week, we covered the top 7 mistakes folks make with their lead generation, and one of them was # 6 on the list…

Not marketing the lead magnet.

Marketing lead magnet consistentlyNot telling people you have one and encouraging them to sign up.

Today I’m sharing, step by step, an easy way to use Instagram and make ONE type of post to help accomplish marketing that lead magnet. Because you have taken the time to create that lead magnet – you have a purpose for it. But that won’t happen without people signing up for it. 

The type of post we are going to create is one many people do NOT do.

Lead magnet promotional posts.

Posts that have one goal – to let people know you have a lead magnet and where to sign up for it.  A few sentences that explain what you have, how it helps others and how they can get it. 

Here’s a sample one of mine… 

If you’ve got a roadblock with your marketing that is holding you back and frustrating you – why not book a free marketing review with me and we’ll get you over that block and get your marketing working to move you forward?   Click the link to book your review now. https://www.pepperitmarketing.com/review 

See how simple and easy that is? But that link is critical, people can just click and go to that page and sign up. A quick boost to your email list and gaining subscribers. 

For those of us using Instagram, it is not so easy – not when you have less than 10,000 followers. Clickable links in posts are not an option. 

You have to have a caption and say those famous words, “Click the Link in my BIO,” which means people have to take another step, and not everyone will. 

But there is a way to do this on Instagram and WITH a link so people can click and sign up! 

Here’s how to make this happen, and it means using Instagram Stories – and based on how we use this, you can apply the same lesson of what to do on any of your other social media channels. Not everyone realized in the last couple of years, that Instagram has made many changes, and one of the sticker options on stories is to add a link – that is clickable – to your stories. 

So now, that clickable link is a reality for folks with less than 10,000 followers. Using this for your lead magnet promotional posts is a must! It gives you the option to use a tool that, in fact, is getting more reach than standard posts on your Instagram feed these days, so follow along to learn how to make these posts fast and easy!  

If you want to learn more about the WHY behind this lesson, please check out my podcast episode this week, number 70, to get more of the behind-the-scenes about this. Click on the images below to listen in on your favourite podcast player.  There is also a video below of me showing you how to do this type of post, step by step. 

 

But, in the meantime…

Here are the 5 steps to post Instagram Stories with clickable links in under 2 minutes:

  1. Create appropriately sized images for your Stories with concise messaging.
  2. Save these images on your mobile device for quick access.
  3. Keep your lead generation page link readily available for easy copying and pasting.
  4. Plan a posting schedule for your Stories to maintain consistency.
  5. On posting day, open Instagram, add a Story, select your image, paste your link using the sticker icon, customize the sticker text with a compelling call to action, adjust the sticker’s position, and finally, post your Story.

These steps may seem challenging at first, especially if stories are new to you. Like anything, with practice, you can streamline the process and get to a place where you can post Instagram Stories with clickable links effortlessly.

 

This ONE type of post on Instagram can help with being consistent.

Simplifying your approach and harnessing the power of Instagram could be just the thing to bring you more website traffic, more signups and, eventually, more clients. 

I invite you to listen to the full lesson, episode 70, and explore in more detail this very simple strategy that uses ONE type of social media post that can make lead generation so much more effective for your practice or business.  Follow along on the video below.

Resources Mentioned in this episode of the podcast:

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