You want your marketing to stand out!
As a service-based business, your expertise is what people are buying. Therapy, nutrition counselling, coaching … No matter the type of service your private practice or business offers, your marketing will not go very far if you only use ready-made content created by others and sold in bulk for tons of people to use.
Writing your own content is the best way to ensure YOU stand out in that content! Stand out in your marketing – your blogs and newsletters.
And if you are thinking, “but Kathy I can’t write my own marketing articles and content.” … I say you are wrong!
You CAN learn to write your articles for your own marketing so that they are effective and help you grow your practice by following a few simple critical elements for marketing … Steps I’ve taught hundreds of others to do! In my 15 years in business, we have never created articles for our clients. We have shown them how to write their own marketing content so they stand out! (Sorry for the exclamation marks, but I really get excited about this topic.)
On this episode of the Marketing Your Private Practice podcast, you will learn:
- Why your expertise matters and how to make your marketing stand out.
- Where to find article ideas from real life and your content bucket of topics.
- The 7 Critical Elements of Marketing to consider before writing one word of your article.
Don’t let self-doubt hold you back. Embrace your expertise, tap into your creativity, and let your words inspire and engage your audience.
Your marketing content should be a reflection of who you are and what you can offer. Be YOU-nique!
Be sure to download the image of the 40 types of Blog Post Ideas mentioned below.
Check out the episode by listening in on your fave podcast player or read the transcript of the lesson here.
Feel free to post any feedback or questions via this easy-to-send online voice message – https://www.speakpipe.com/kathyc
Resources Mentioned in this episode:
- Episode 51 – 3 Easy Steps to Create Months of Article Ideas for Consistent Marketing
- Blog – A Mexican Lounge, a Band, Closed Doors and a Lesson for your Website
- The Ultimate Marketing Content Planner
- Need some help with content ideas? Book a FREE Marketing Review
Click the image to save and download the list of 40 Types of Blog Posts. Start writing some of your articles, use those 7 elements and make your marketing stand out from the crowd.
Got 2 Minutes?
I’d truly appreciate it if you could take a minute and rate and review the podcast on your favourite podcast player too! Or share it with your friends and tell them to listen in.
Let me know once you’ve done a review so I can highlight it – and your name and website in a future episode. (Free marketing for you!)
Thanks! ~ Kathy C
OTHER WAYS TO ENJOY THIS LESSON:
Read the Transcript | Download on Apple Podcasts
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, dietitians, and private practice owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Guide to Streamline your Marketing. I also offer several self-study training programs to help you attract more clients so you can Build a rewarding and profitable private practice and still have time to LIVE your LIFE!