Too many practice owners – especially women – diminish themselves, their marketing message and services with their words.
Words that confuse people. Words that can cause you to lose clients, referral partners and even sabotage your practice growth. I don’t want that for you.
With marketing – especially the elements in Pillar 2: Messaging – clarity will always win over cleverness and it also wins over words that can take away from the messages you’re trying to share.
When you’re marketing your private practice you need to be prepared to step into your power when you are talking about your business and yourself. Then you want to deliver your marketing message with clarity and confidence.
But all too often I hear practice and business owners use words that take away from the message they are trying to get across. Words that confuse people and diminish what you are trying to say and share.
The delivery of your marketing message matters!! Let’s make sure it gets heard in the best way possible!
In this episode about marketing messages, you’ll learn:
- How CERTAIN words can diminish your marketing messages.
- Examples of what NOT to do when it comes to your messaging.
- The ONE thing you MUST always do when Introducing yourself – especially at an in-person event.
- Why you always take YOUR opportunity to stand and shine in your space.
- How to OWN your power in that moment when sharing your message.
Listen to this episode by clicking the button above. Get 3 ideas on ways to deliver your marketing message so that no matter what situation you are in, no matter if you know the people in the room well or not at all, that you are ready to take that opportunity to stand and shine in your space and own your power in that moment.
Book one of the Free marketing audits I offer folks with me. We can focus on your message and you will walk away with ideas on how to add more confidence and clarity to our message.
Thanks for listening and have a fabulous day!
Resources Mentioned in this episode:
- Apply for a Marketing Audit!
- Episode 8 – Does your Messaging Move People to Action with your Practice?
- The Thrive Marketing Academy
- Any questions? Send me a voice message
Highlights of this Episode
(01:49) How Clarity Will Always Win Over Being Clever
(05:50) Words That Diminish your Power (So don’t use them!)
(08:17) Why You Want to Use Active Voice in your Messages
(13:35) Being Clear and Concise in Marketing and Networking
(18:03) How to Stand in Your Power
(23:03) Make a Huge Difference in Your Elevator Pitch
(29:35) The Benefits of Practicing your Message
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Read the Transcript | Download on Apple Podcasts
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, private practice and service-based business owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Guide to Streamline your Marketing. I also offer several self-study training programs to help you attract more clients so you can Build a rewarding and profitable private practice and still have time to LIVE your LIFE!