What is the secret to getting more signups up for your lead magnet?
Lead generation is something so many Private Practice and business owners struggle with – getting new leads and prospects in the door. Building your list!
Recently I shared ideas on reasons why you should never stop when it comes to lead generation, and I hope from that you understand the importance of being consistent – even when you are full and have a waitlist.
Now we are going to move to another step in the lead generation puzzle.
Getting more people to sign up.
It’s one thing to have the lead generation system in place – getting it to work effectively so people are signing up tends to be the next challenge.
Now, often folks come to me thinking there is a magic pill or solution to making it work. A secret.
There is, but it’s not what you think. The secret really is in the consistency and ensuring you have done everything possible to make it easier for folks to download or get your lead magnet.
I’ve seen it time and time again – people trying to figure out why no one is signing up for their lead magnets.
Now there can be several reasons why no one is grabbing that lead magnet you put your heart and soul into creating, and we are going to dive into the main one today because it is the usual suspect when it comes to low signups!
The Lead Generation Page – the page where people can sign up for your lead magnet.
Ideally, it is a stand-alone page on your website, where people can sign up for your lead magnet, and it is often the place where folks run into a problem that can be one of the top reasons not as many people are signing up for your lead magnet.
Not getting signups is one of the most common hurdles faced in lead generation journey. And to fix it many folks follow the same path …
They start thinking… maybe people don’t understand what the lead magnet is or can do… maybe folks don’t get how it can help…
So they do what many folks typically try, which is to: Add or change the content on the lead generation page.
More often than not, they add MORE content to it.
They do this in an attempt to try and explain more about the lead magnet and how it will help them and more about why they should download it… more info and more content and just more, more, more…
But this is where many business owners go wrong.
They add content to this page in an effort to get it working better. Trying to sell people into signing up for the lead magnet but this is not always the best solution, most of the time, this fix doesn’t work…
It doesn’t work because of one simple issue.
TMI! Yep, Too Much Information.
Because now you’ve got a Lead Generation page where there is too much information on it.
Extra information, extra content that is doing more harm than good.
Those added words are distracting and even blocking people from doing the ONE thing you want them to do – which is sign up.
Here’s why this is a mistake. The added content gets in the way…it becomes a roadblock.
99% of the people coming to your lead generation page are coming to it … is because you have done something – created some sort of marketing content – that directs them to this page to get the lead magnet.
People come to your lead generation page because:
- You had a post on your social media channels
- You did an Instagram Reel or Story about it
- You sent an email to people
- Maybe they read a blog on your website about it
- Or they saw it on a flyer you had at an event
- Maybe you did a Facebook or Google ad
In most of these cases, you have already shared enough content about the lead magnet that they have decided to click and visit the page to get that lead magnet you talked about.
Your words, your message – written or spoken – already had them make a decision to go one step further and get their hands on that lead magnet you talked about.
They are going to the lead generation page because you told them to. You shared a message that made them click.
When they made that decision to click, they had already made a decision about you.
You had them at click. 
But now you’ve put a roadblock up with extra words.
That lead generation page does NOT need more words at this point, but it does need something… ONE thing. ONE change and it will work better, and you will get more signups.
And that is what I cover in this episode of the podcast – so be sure to listen in and learn how to avoid this issue and what to change that will work. The ONE thing to change on your Lead Generation page that will result in more signups!
Now, if you aren’t a podcast listener, you can read this lesson too!
Simply visit this page on the website to read the article. But if you’re like me and love to listen to podcasts to learn, click one of the images below to listen in on your favourite podcast player app. Check out the rest of this lesson and learn what change you can make that will shift your results and get more people signing up for your lead magnet.
Thanks for listening, and have a fabulous day!
Resources Mentioned:
- Episode 67 – Never Stop Lead Generation
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I would be very grateful as well if you could rate and review the podcast on Apple or on your favourite podcast player too! That is a big boost to me to see what you think, but it also helps others find the podcast too! I appreciate you! ~ Kathy C
OTHER WAYS TO ENJOY THIS LESSON:
Download on Apple Podcasts | Read the Transcript
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, private practice and service-based business owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Guide to Streamline your Marketing. I also offer several self-study training programs to help you attract more clients so you can Build a rewarding and profitable private practice and still have time to LIVE your LIFE!