The last thing you want is to waste time and energy when it comes to marketing your private practice or business.
This is one of the main reasons folks work with me in my Thrive Marketing Academy – to simplify their marketing and make it easier to do and get better results.
Social media shouldn’t be the sole focus of your marketing strategy; it does play an important part, so following best practices will help boost your efforts and results.
It can become very powerful when it’s integrated into your four pillars of online marketing: Foundations, Messaging, Content, and Systems. Ultimately your social media marketing should drive more traffic to your website, generate more leads, and convert into more clients and revenue, setting the stage for long-term success.
But recently, as I’ve been reviewing a list of questions folks have been asking in my programs, I realize there are still lots of folks out there who need a few added tips when it comes to social media.
So, let’s explore some social media best practices that can have a positive impact on the marketing you do for your private practice or business. To make sure what you are doing is effective and that your time put into the marketing is not a waste.
The 7 items I share on my podcast this week are key areas that many practitioners and biz owners overlook or misunderstand when it comes to social media marketing and end up hurting your marketing not helping!
Here are the 7 Best Practices for Social Media Marketing:
- STOP Auto-posting the exact content on both Instagram & Facebook.
- DO NOT use the LINK in BIO tools for your IG profile link
- Understand when to use the LinkedIn Professional Profile or a Creator one
- Find out if you Connect with People or Follow them on LinkedIn
- Know the difference between your personal Facebook and your Business page
- Learn the best ways to keep your personal Facebook separate from your business.
- Take advantage of Instagram Collab Posts to reach more people
If you listen in, you’ll learn more about how some of these actions are problematic and find out practical solutions for each.
You’ll also understand why it’s important to:
- Optimize your social media strategy as part of your marketing plan
- Customize your social media content for different platforms
- Choose the right social media profiles and connections for your goals
For more detailed insights, especially if you’re not a podcast listener, you can check out the transcript here.
Don’t miss out on the valuable tips and strategies that will maximize your social media marketing efforts and your time!
Resources from the episode:
- Black Friday Sales and Bonus Offers
- Book a Thrive Discovery Call
- Ep 18: Stop using Link Tree and make your own IG Landing Page
- Ep 49: Learn about Instagram’s new five links on your profile feature
Thanks for listening and I would really appreciate it if you could take a minute and hit follow wherever you listen to the podcast or share it with a friend who may also benefit. Thanks! ~ Kathy C
OTHER WAYS TO ENJOY THIS LESSON:
Read the Transcript | Listen on Apple Podcasts
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, private practice and service-based business owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Guide to Streamline your Marketing. I also offer several self-study training programs to help you attract more clients so you can Build a rewarding and profitable private practice and still have time to LIVE your LIFE!