Marketing your Private Practice or Business shouldn’t be complicated or take hours every day…
"BUILD A THRIVING PRACTICE WITH A SIMPLE MARKETING PLAN THAT ACTUALLY GETS YOU CLIENTS SO YOU CAN SPEND YOUR TIME DOING MORE OF WHAT YOU LOVE."
Marketing your Private Practice or Business shouldn’t be complicated or take hours every day…
"BUILD A THRIVING PRACTICE WITH A SIMPLE MARKETING PLAN THAT ACTUALLY GETS YOU CLIENTS SO YOU CAN SPEND YOUR TIME DOING MORE OF WHAT YOU LOVE."
Less Time Marketing
Attract More Clients
Financial Freedom
LIKE MOST PRIVATE PRACTICE AND BUSINESS OWNERS, YOU ARE THE ONE DOING ALL THE MARKETING.
And marketing IS NOT your speciality! Helping your clients heal is your superpower!
Marketing IS... time-consuming and confusing and overwhelming. If you are like many of my clients, (before they started working with me) , you spend soooo much time trying to make it all work and learn the latest trends that there is no time left at the end of your day for clients or family and friends.
(Or like many, the end of your day is happening at midnight!)
Most days... you feel like the JOY has gone out of your dream of having your own business or practice!
You DESERVE a Thriving Practice helping your clients live long, healthy lives!
Your work changes lives and creates a world filled with people who live without fear of food and WITH love and acceptance of their body, themselves and for others.
That’s the kind of world I want to live in and I'd love to help you make that happen!
LEt's Get YOU back to doing what you love!
BUT HERE'S SOMETHING YOU NEED TO KNOW FIRST...
MARKETING is MORE than SOCIAL MEDIA
Too many Practitioners and Business Owners think if they put out MORE marketing content and spend MORE time on social media, that it will help them bring in MORE clients.
Truthfully, for most, all this does is help you spend MORE time on your Marketing.
Doing MORE of what ISN'T working is not the SOLUTION!
But, there is a SOLUTION!
Imagine how you would feel if...
You had more clients signing up for your services and programs, knowing they came from the marketing you have been doing.
--- And, even better, everything you did took less time too ---
This is possible, when you follow the Thrive Marketing Method and understand how to connect the 4 Pillars of Marketing (Foundations, Messaging, Content, and Systems) to make them work for your business!
You can get out of that endless cycle of marketing that goes nowhere....
BUT, IT'S NOT GOING TO HAPPEN WITH A MAGIC MARKETING PILL OR FAD MARKETING PLAN!!
Because... they don't work any better than FAD Diets!
What does work are proven strategies.
When you change your approach to marketing your practice or business and use the 4 Pillars of Marketing, you will find yourself:
- Creating Less Marketing Content
- Taking Less Time to "Do Marketing"
- Increasing Website Traffic and Leads
- Booking more Consults and Clients
- Having a Plan that works for the Long-term
- Feeling Less Stressed about the Future
- With time left in your day for the things that matter to you
Not only is all of this possible, but there is a program that will give you the knowledge, tools, and guidance to finally achieve your business and marketing goals and in less time than you spend now!
The solution is: Having a Simple Marketing Plan, One that is Easy-to-Follow and Actually Gets you Clients!
Introducing the ...
The Thrive Marketing Academy ... a one year training and group coaching program COMBINED with Private Coaching.
This is the only coaching and training program that teaches private practice and business owners the Thrive Marketing Method to simplify and streamline marketing.
You spend less time on your marketing, you attract more clients, and you build a Thriving Practice - one with time left in your day for the people and things that matter to you!
What Makes this Training Different from other ones out there?
Combining my clinical passion and expertise with Kathy's marketing expertise has been the secret sauce of my online success.
In the early years I had valuable products and services to offer but was lacking the knowledge and infrastructure to reach my audience. Kathy and her team helped me transform that. Now my programs and words are reaching thousands more people every day and I know it would not be possible without the support and work of Kathy Colaiacovo and Pepper It Marketing.
Marci Evans, Registered Dietitian MarciRD Nutrition
"We are getting at least 5 NEW clients per day!"
Y'all! Kathy’s methods have helped us grow beyond what I could have projected! I always joke that Kathy has been my secret weapon when it comes to taking my website and online presence from zero to profitable. What that means for my private practice is we are getting at least 5 NEW clients per day just from our website traffic.
~ Adrien Paczosa, i Live Well Nutrition
"I filled one group program and started another faster than I expected."
(Wouldn't you LOVE this problem?)
Kathy had me change my marketing content, how I was reaching out to my community online and the message I was sharing. It worked! My waitlist got so full, I started another group much sooner than I expected. Kathy is my guardian angel and she will help you achieve the results you desire!
~ Erica Leon, MS, RDN, CEDRD, Founder of Erica Leon Nutrition & Associates
"Kathy’s advice on my website and online presence was invaluable."
She honed in on key issues in a clear and efficient manner and helped me understand the ‘why’ behind it all. Working with Kathy will save you loads of time trying to figure things out on your own, If you are looking to boost your online presence and improve the functionality of your website to accelerate your business growth, I would highly recommend Kathy’s services.
~ Jodi Robinson, www.CravingHealth.ca
Before completing her Marketing Academy I was constantly scrambling at the last minute to market my membership options and courses; now I have a plan looking forward which has decreased my stress level so much.
My personal experience with Kathy was also amazing. Kathy went above and beyond for me time and time again in the course. In the two (only two!) 1-1 sessions I’ve had with her she gave me so much valuable information I reviewed the recording of our conversation multiple times to make sure I applied everything she recommended. She provides practical, honest feedback to help you take your business to where you want to go.
Ann Kent, Registered Dietitian Nutritionist, Peas and Hoppiness
Make a change with Marketing Strategies that work ... for the Long Term!
Learn proven systems for marketing that save time
Get more consults & clients with marketing that works
Financial Freedom and have time to Live your Life
Sooo... you're ready to make a change. You want to join the next group of the Thrive Marketing Academy, but you're probably thinking, "What's this investment going to cost me?"
I totally get that... you want to be sure that your time and money put into a training program like this is worth the investment. That's what thorough Business Owners do.
- The program is one full year with access to the material for one full year.
- The fee is $2997, or you can pay 12 monthly payments of $250 (US dollars and plus applicable taxes).
- Registration includes ALL the CORE materials listed below in the "What's Included Section," the 24 group coaching calls, 3 private strategy sessions and the VIP STRATEGIC AUDIT-REVIEWS.
The Thrive Marketing Academy is designed to offer you the training and guidance to support you while you learn this new method of marketing and get your own systems in place, with me there by your side.
PILLAR ONE: MARKETING FOUNDATIONS that Improve Your Results
Most people think marketing is all about social media... not so! Social media is only one piece of your marketing foundations and in order to be effective with your time and get results, you must address your foundations! We begin with the big picture of online marketing and walk you through setting up the base foundations that will help your marketing work better!
Things like Optimizing Social Media, Google Analytics, and Tracking your Stats become so clear and easy to understand! SEO (Search Engine Optimization) and Keywords are the icing on the cake. It sounds complicated, but Kathy teaches you all of this so that you finally understand how these dots all connect and marketing will finally make sense to you.
FOUNDATIONS LESSONS
PILLAR TWO: CLARIFY YOUR MESSAGING to Attract Clients
When you are clear about your offer, meaning the services or programs you sell, and know the benefits it offers your ideal client, you can create your marketing content much easier. Knowing what they want and need makes it simpler to get those words and emotions into your marketing content in a way that will attract your ideal client. This section is all about getting clear on your services, programs and lead magnets and making sure you are reaching the right people for the right reasons!
This includes being able to succinctly tell people who you are and what services you offer and how you help people. (Surprisingly many business owners struggle with this.)
MESSAGING LESSONS
PILLAR THREE: CONTENT CREATION STRATEGIES to Increase Traffic and Leads
These lessons all focus on learning to plan, create and write content for marketing. And these lessons are the ones where you will learn that even as a non-writer, you can write the content you need to market your business online.
You will also learn that there are specific elements to include in your marketing content to make sure it does its 'job' of bringing people to your website (new traffic) and gets people signing up on your email marketing list (new leads), so you can convert them into clients!
CONTENT LESSONS
PILLAR FOUR: SYSTEMS are the Secret Sauce to Saving Time
Get ready to learn to save with your marketing! All your previous lessons will come together in such a way that you see the 'circle of life' when it comes to marketing your business online. Not only will you learn to save time with your marketing content by following the Thrive Marketing Method, you will learn how to get out there and engage with people too!
This is the secret sauce to online marketing that has an IMPACT on your business. PLUS you will learn how to turn all of these steps into a repeatable system that helps you do your marketing in less time while getting results!
SYSTEMS LESSONS
Now... that is all the training in the program, but ...
there's more to this program than just the training!
In addition to the video training and lessons to help you, the Thrive Marketing Academy also includes the following in our CORE Program Content:
- One (1) Private Marketing Assessment Session (50-min in month 2).
- Two (2) Private 30 Strategy Sessions (30-min each in months 4, and 8)
- Goal Setting to Guide your Content Marketing Plan Training (month 1)
- Twelve (12) LIVE monthly Group Calls - Hot seats, Reviews and Q & A time.
- Twelve (12) LIVE Implementation Hours -Co-working sessions
- Networking and group support via a Private Community (Not on Facebook)
- Accountability and bi-weekly check-ins on your progress and action steps
- Handouts, workbooks, templates, checklists and resource sheets to supplement your training
- How to use Canva Training - Speed up your marketing prep time by learning to design images using Canva, plus access templates to use as your own.
- Ultimate Marketing Content Planner and Mini-Training! - Kickstart your own Marketing Plan with focused lessons on how to set your goals, priority action plan and setup your own Content Planner to organize a system for your marketing. Learn what types of content to use for your marketing, along with when and where to post it! PLUS! There are 500 pieces of content to copy, paste and use as your own
If you were reading and not skimming... that is 24 LIVE Group sessions with Kathy and 3 Private Strategy Sessions! (over an entire year!)
This gives you lots of time to ask anything you need so you can progress and move forward and Kathy is there with you as you put these lessons into action!!
On top of all of that, you will also get access to our VIP STRATEGIC AUDIT-REVIEWS that our Members LOVE!!!
These are custom audits and reviews of YOUR Business Assets - with videos to save and rereview as needed.
THESE STRATEGIC AUDITS AND REVIEWS are critical components to your success.
These custom audits and reviews* give you the feedback you need to improve and optimize these foundations in your business. To move forward with the confidence knowing if you are on the right track from the lessons or need changes. (These are not services you can purchase from me, they are unique to this program.)
- Social Media Profiles (Month 1)- Be certain you have optimized everything possible with your social media profiles ($250 value)
- Website-Blog SEO Setup (Month 2) - Know where you start and what to optimize BEFORE posting more content. ($500 value)
- Blog or Newsletter Article (Month 3)- Make sure your content is ideal BEFORE you publish it online ($250 value)
- Lead Generation Funnel & Lead Magnet (Month 4) - Get more leads with the best possible Lead generation funnel setup! ($500 value)
*These benefits are offered at set times during the program to ensure you get the most from the training and the audits.
Enroll in the Thrive Marketing Academy TODAY!
Apply for the program with a simple call so you can be sure this program is a fit for you and your business!
There is no RISK to you with our 30-day Conditional Guarantee.
This program is chock full of lessons that have worked for hundreds of my clients, private practice and business owners.
I truly believe in this program, with its unique combination of private and group coaching combined with training. It’s the best way for practice and business owners to learn the long-term marketing strategies and skills to help you thrive. I want to be sure you feel secure making your decision to invest in your business.
Take part in the program for the first 30 days, attend the 2 monthly calls and go through the first 3 modules of training, and if you’re not satisfied, simply email me and let me know – and we will process an immediate refund of your investment.
I know the program will help you thrive, but rest assured, if you feel it’s not meeting your needs and expectations, you have 30 days, and I know you will see how this can change everything with your marketing.
PLUS, you can keep the Canva Training and Pricing Calculator if you cancel. There is NO risk to you!
Here's a recap of everything included with your registration ($2997)
CORE PROGRAM CONTENT - $8000+ value
- One (1) Private Marketing Assessment Session (month 2 -$500 value)
- Two (2) Private 30 Strategy Sessions (30-min each in months 4 and 8 -$500 value)
- Orientation Call (priceless)
- Goal Setting Training + Accountability - Know what to focus on during the program (Instant - $250 value)
- Twelve (12) LIVE monthly Group Calls - Hot seats, Reviews and Q & A time. ($2000 value)
- Twelve (12) LIVE Implementation Hours -Co-working sessions as you create and implement your marketing plans and content. ($1000 value)
- 18 Modules of training on the 4 Pillars of Marketing (1 lesson per week) ($2500 value)
- Networking and group support via a Private Community (Not on Facebook) ($500 value)
- Accountability and bi-weekly check-ins on your progress and action steps ($500 value)
- Handouts, workbooks, templates, checklists and resource sheets to supplement your training ($500 value)
- How to use Canva Training ($100 value)
- Ultimate Marketing Content Planner and Mini-Training! ($250 value)
VIP STRATEGIC AUDITS-REVIEWS - $1500 value
- Website-Blog-SEO - Know where you start and what to optimize BEFORE posting more content. ($500 value)
- Article Audit & Video Review - Make sure your content is ideal BEFORE you publish it online ($250 value)
- Social Media Profile Audit & Video Review - Be certain you have optimized everything possible with your social media profiles ($250 value)
- Lead Generation Funnel & Lead Magnet Audit & Video Review - Get more leads with the best possible Lead generation funnel setup! ($500 value)
This program will transform your marketing, your business and your life... and show you HOW to do your marketing! Register today or book a call with Kathy, talk to her and be sure this is the right decision for you.
Listen to how Ann changed after this training ...
I completed Kathy’s Marketing Academy course which – after over a year in private practice – finally helped me truly understand my ideal client and gave me a framework for my marketing. It’s made my messaging more clear and has saved me so much time.
The most valuable lesson I’ve learned from Kathy is her system of planning, creating, and reusing material to save time and send a clear, consistent message. Before completing her Academy, I was constantly scrambling at the last minute to market my membership options and courses; now I have a plan looking forward which has decreased my stress level so much."
Ann Kent, Registered Dietitian Nutritionist & Owner of Peas and Hoppiness
Upgrade to our Diamond Level of the Thrive Academy to access more private sessions with Kathy.
The Diamond Level of the Thrive Academy offers you four additional 30-minute private sessions with Kathy during your time in the Academy.
These are held in months 3, 5, 9, and 11 of your program. The fee for this program is $4000 or $335/month on our payment plan.
NOTE: This offer for 30-minute private sessions is ONLY extended to folks in the Thrive Marketing Academy. There is no other way to book these to work with Kathy.
There has never been a better time to market your wellness or nutrition programs and services, especially when more people open to working virtually!
THE THRIVE MARKETING ACADEMY IS IDEAL FOR YOU IF ....
You're tired of spending too much time on marketing and chasing leads without getting the clients you want.
You want to learn how to create a content marketing strategy to achieve your goals versus random posting of content that goes nowhere.
You want an easy to follow method and system to do your marketing in a strategic way with a purpose, and gets posted on a consistent basis and with ease.
You are ready to learn how to create authentic marketing content that gets traffic and leads into your business that convert to clients.
You want to learn a simple method to writing for marketing, that makes sense, and shows you that you can WRITE content. And you will learn the Thrive Marketing Method for creating less content because it gets more results.
You are ready to stop spinning your wheels and get results and paying customers for your business.
I know that if you have read this far ... you are frustrated with your business, and discouraged. Even skeptical that this program will help... I get that. But if you are willing to invest in yourself, I am too! I will be there by your side, guiding you and helping you get over those roadblocks that have held you back til now.
Hello Fellow Entrepreneur...
I'm Kathy Colaiacovo and since 2008, I have been working with clients and students one-on-one and in my training and coaching programs; showing them a way to market their business online that doesn't mean spending hours a day on marketing!
My work has primarily been with Private Practice Owners, Dietitians, Coaches and Service-Based Business owners ... when we talk results, it always means people signing up for their services or programs.
Hundreds of practitioners and entrepreneurs have learned the Thrive Marketing Method; new skills, strategies and systems that are all based on having the 4 pillars of marketing in place and building a rewarding and thriving business.
I've love to be the one to guide you to see the same success!
Book a call with me and let's talk to see if the Thrive Marketing Academy is the best step for you based on where you are in your stage of business.
As a member of the Thrive Marketing Academy, you’ll have access to Kathy and her expertise for ONE full year, PLUS three (3) private strategy sessions.
Save yourself the mistakes that keep you stuck in a rut... Get access to the knowledge and experience of someone who has helped hundreds of practice and business owners overcome their roadblocks to marketing – and see results!
Picture yourself ... having the BEST EVER YEAR in business… and this is all happening during the COVID pandemic!
One of my clients had this happen in 2021! Getting new leads into her marketing funnel, along with daily calls, PLUS multiple contact emails to book client appointments and work with one of the dietitians in her group practice.
Think about that. BEST. EVER. YEAR... IN 12 YEARS. DURING a Pandemic. How did she do this??
Well... for starters she listened to my advice 🙂 and that helps her understand how everything works with her marketing.
She knows how the 4 pillars of marketing connect with her goals and the content you post online. She understands how to use that to lead people back to her website. To help get MORE traffic. Then MORE people signing up for her email list and in the end... MORE clients signing up to work with her and the team.
STOP investing your energy in the endless cycle of lost time that marketing has become for you.
Instead, book your seat in the Thrive Marketing Academy and get guided lessons with a proven system to create a content marketing strategy BEFORE posting your marketing content. With me there, guiding you and coaching you in the group and private sessions.
Enroll in the Thrive Marketing Academy and shift your results!
Let's be certain the Thrive Marketing Academy is the best step for you based on where you are in your stage of business.
Look, I know marketing can be confusing...
If you are like the hundreds of private practice owners, dietitians and service-based business owners I've worked with in the past 14 years, marketing is overwhelming. It ends up taking over your life!
You'd much rather be helping clients live their best lives by putting into practice the nutrition and wellness services you offer. And spending your free time with family and friends.
Accomplishing things like our clients have:
- Going from 3 to 12 clients in 2 months ( 300% increase)
- Getting consult requests daily from your website contact form
- Increasing client bookings for a team practice by 30% in one month after fixing up their marketing foundations. (From the Website Audit-Review)
- Averaging 5 new clients a day in your group dietitian practice
- Increasing website traffic by 55% in just 60 days
- Filling a group workshop in just three weeks
- Converting 15% of the consult requests from a lead magnet to clients
All of this happens when the 4 Pillars of Marketing Connect!
FAQs
A Special Note from Kathy:
I believe with all my heart that the Thrive Marketing Academy is the best of the best of my expertise and one of the best Group Programs out there for Private Practice and Dietitian Business Owners who want to learn to market their business online to get clients!
I know, I do my research, I invest in programs and training from my coaches and mentors too! Not only for me to learn but to improve what I share with my students.
And I can tell you two things from this...
- I give way a lot of training and support in my program, more than most people. There are no 2 minute video lessons and a short workbook here (OMG! That program I did was so frustrating!). You get hours of training that is presented in a way that you learn the basics, the strategies and the skills, and then you will know how to make them all work together and implement it, or know how to tell your VA or Admin what you want implemented. And you have me there for at least 3 private coaching sessions too!
- People are tired of learning on their own, they want a guide - and that is why I am here with you for 6 entire months! We meet every month to cover what you need and to help you get your work done! Do the training first and come to the group calls ready to ask questions and get over your roadblocks to get the work done! Your questions do not go unanswered in our community! Nor will I make you feel bad for asking questions - all questions are valid and deserve a thoughtful response so you can keep making progress.
My experience comes from working with hundreds of business owners and over one thousand students who come from a variety of service based industries - but mostly dietitians, nutritionists, therapists, and dentists. I really do GET your industry and more importantly what you offer and how to market those services to the right people.
This experience along with all the professional development and training I do every year with top experts has given me the insight to be able to help clients see the ‘light’ and truly understand how marketing in this day and age is done. And done so they grow their own businesses.
That is what I bring to the table to help you! I hope you will join me in this program!
I'll be there to help you...every step of the way!
Book a Call with me to discuss joining the Thrive Marketing Academy program.
Dietitians and Practice Owners all over the globe have transformed their business with Kathy's help... you could be next on the success story list!
As I transitioned from a side business to a full time entrepreneur Kathy helped me from the marketing side with organization, implementation and strategy. Kathy helped me grow my list, organize my backend, and get multiple programs up and running to help me scale in my business. In addition to providing excellent client care while my team grew from just me to a team of 4, Kathy provided guidance every step of the way to provide me with the support that I needed during my various stages of growth in my company.
~ Libby Rothschild, Founder of Dietitian Boss