If you find yourself attending a conference or event, here are some ideas on what to do with Twitter to make your networking effective in helping you connect with potential clients and Joint Venture Partners.
The idea is to create more buzz and awareness around the event and that will help you and your brand, and will also help you to connect yourself to the people attending before you even get there. Start the conversations to get to know the other people attending– whether the host, sponsors or speakers and they will get to know you just as if you were doing all the networking in person.
When attending an event, ask the host if there is a Twitter hashtag to follow for the event. Setup a saved search so you can always find people talking about that hashtag – connecting you with more and more people going to or interested in, the conference.
- Meeting People
Networking with other attendees allows you to connect with the people interested in and going to the event as well as the host. It’s always a good feeling when you get to an event and the speaker / host / other attendees already have an idea of who you are.
Follow the twitter feed of the event host and get to know who is also talking about it. Find that hashtag and follow all the people using it. Tweet and talk to them.
Be part of the buzz and post updates about the event, people connected to you will start asking about it. You may encourage more attendees. Even if your contacts do not attend, the conversations you have with them create more buzz around the host and their brand. They will see this if paying attention (and they should be) and know you are supporting them all around.
- Promote Others Before, During and After
Your updates and interest in the sponsors / speakers make them feel the value of their sponsorship and make the Host look good in the eyes of their sponsors. The more people talk and network using the sponsors’ / event names the better. When you Retweet their posts it is like a little commercial for them – again making them appreciate and get to know you.
During the conference, tweet out snips of wisdom from the speakers. Post these using the hashtag so people can connect the dots and add in keywords so people know what you are talking about. Again this lets you connect with people there but is also a way of sharing the event info with all your contacts who may get interested and want to attend next time. Doing this is more about the Host of the event than you.
Don’t just watch the conversations and tweets – Get in there. Talk and reply to people. Talk about what you expect to learn, why are you going, what brings you there. This networking will happen before the event and build the relationships as everyone looks forward to meeting each other. This allows you to get to know the parties involved before going to the event. The connections created can make you feel more at ease once at the event and deeper relationships can form.
After the conference, people will continue to network and share online. Sharing what they learned, what they will do to make changes, and talking about the next time! All of this is more marketing for you, your business and also the event / conference host. It helps marketing and that ‘online noise” is always appreciated.
Attendees talking and networking after the event should be sharing what they learned, who they met and all the event happenings. By doing this you help out the Host and Sponsors, while sharing your teachings from the event. These lessons can be applied to your own business and shared with your contacts and clients – great starting points for blogs and newsletter articles too.
These are just a few ideas to help you network before, during and after an event or conference. If you have any other great tips – please post a comment and share them!
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