For starters, let’s explore what a VIP day is.
If you are not familiar with the term VIP day, here is a quick definition:
A VIP day is one where people get together and work full steam ahead on a focused project or goal for a set period of time – generally 1 to 3 days.
Now… drilling down to even more basics, what does VIP Stand for? Well, according to the Merriam-Webster Dictionary it stands for Very Important Person and means a person who is very important or famous.
Most people these days use the term sometimes as meaning simply Very ImPortant and well when they are not referring to it as a person.
In the online world of business, you will see companies offer special workshops, seating, deals and more and call them a VIP Deal or VIP Day or VIP workshop… you get the idea. They are extra special.
So when a business offers their clients a VIP Day or a VIP Intensive, they are looking to offer that client something extra special. For business coaches and consultants, their VIP Days are generally a dedicated day of work intended to get results by focusing on a set goal within a set period of time.
I have done VIP days with my coach and also with my clients. When we do a VIP an entire day is set aside to work on a specific project or goal. So, in my mind, not only does it make it a Very ImPortant Day and work, but it is also meant to focus on that Very Important Person – the client.
The reason people have so much success with VIP days is that the time is dedicated time spent on a focused topic. You really understand how multi-tasking and day to day interruptions can take away from a project when you experience one of these days.
There are three big benefits to doing a VIP Day and they all revolve around time. Time is huge in business, for entrepreneurs it is your biggest resource and VIP days help you use it wisely.
- Time to Focus on the Goal of the Day. There should be no distractions permitted and specific start and break times during the day. This is critical to making the day effective. Oftentimes the reality of life and work get in the way – even if you are someone who manages their calendar well, trying to accomplish set goals over a period of time when you can only allot 30 min here and there will mean a backlog in the project. When I did a 3-day mastermind with colleagues, we had set break and meal times, and if we were not on that break time then we were working. And yes, we scheduled in fun time too!
- Time to Create Action Steps. You may need a plan and a schedule to take you through from the VIP day to put in action and complete the work started. VIP Days are often done in a way to allow for time to make that action plan and even set a schedule for it – for the people who will create and implement the steps needed. This means you can finish the day knowing how to keep progress happening on your project or goal. For some people, this is something that also gets accomplished during the VIP Day.
- Time to Engage and get Results. A VIP Day offers you the ability to work uninterrupted and you can accomplish much more as well as having time to dig deeper into your plans. This permits you to be more engaged in the work and usually new ideas will be the reward.
VIP Days are all about time… and using this time to propel forward at a faster pace than if you were to work on a project piecemeal. You get at it and get the work done, no matter what side of the ‘day’ you are on!
VIP Days will Boost your Bottom Line
As the Business Owner, offering VIP Days also allow you to save time by spending the dedicated time with your client and receive payment for these services all at once. In this situation, you will charge a fee that would reflect the intensity of the work and means that you earn income in one day that would normally be spread out over time. This makes VIP Days an income booster to the person offering them.
Yes, to offer them you may lose or defer income from others by not working with clients on the days you are booked for VIP, but for many people this creates a good balance in their business for earning income.
Are you wondering how to offer VIP Days to your clients? Why not book a Kickstart Marketing Session with me and we can focus on creating a VIP experience in your business to benefit your clients and your bottom line.
(By the way – if you want a great Twitter Account to follow – the Merriam Webster one is fabulous. There is a great mind and wit behind their Twitter account and it has been the subject of several articles online. This news article shares a couple of the highlights. I highly recommend following them on Twitter! You learn and laugh)
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