5 Main Steps to Launch a New Program or Service

With the creation of a new program or service (even a product), what follows should be a special launch plan for that new thing!

Businesses are in a constant state of creation – we need to be. Coming up with new products and services keeps us current and relevant for our customers.

Launching something new is not a task to be taken lightly. There is a lot involved in making certain to reach all avenues and all people possible when planning the launch.

One thing many people do not do is give themselves enough time nor make a launch plan.

Sometimes we are so hot and heavy to get ‘it’ out there we forget some of the basics of marketing.

Here are the 5 Main Steps I like to check when planning a launch.

Now there are a lot more in depth elements to consider as well, but this gives you a broad overview of where to start when you have that ‘new thing’ all ready to LAUNCH!

1. Have the Product Created. All parts need to be in place and have the item on your website on the day you launch. The program pieces may not be but you need at least enough of an outline to have content on the sales page. Make it ready for people to visit and learn more and buy or signup. Know all the details, product info; pricing, payment plans being offered, purchase options setup and ready and connected to your email marketing list so buyer get added into your email marketing system. One thing many people neglect is to include actual customers in their email lists!
2. Plan out the Marketing Campaign. Know the dates, times, details, have the content and copy ready for emails as well as backup info for blogs, social media promos and even ads. Are there bonus deadlines? Work these into your marketing content.
3. Enlist the Help of Others. Do you have affiliates or Partners or Contacts who can help promote the Launch too? Consider enlisting their help to reach more people. Even friends sharing your Facebook posts can help.
4. Launch the Campaign. Get the word out, social media promotions posted, ads online ready and running, have your email campaigns setup and launching on set dates per your plan. Ensure that you pay attention to the marketing online as well and talking to anyone asking questions, checking in, or even sharing. Thank those who help you publicly –not only is it a nice thing to do, that in itself can help you reach more people.
5. Follow-up.  Success is in the Follow-up. Ensure you don’t stop the day you launch. Have follow-up promotions and content going out online. Ensure that you have some reminder emails being sent, mention the bonus deadlines. Keep sharing to ensure no one missed your information of this new product.

There are a lot more pieces mixed into each of these 5 steps, but they are the backbone of your product launch… Start with these and fill in the blanks and you will be off to a good start with your program or product launch.

I did write an  article in 2017 about a launch I did to win a contest. A lot of the ideas from that are applicable to launching a program or services as well. You can read all about that here. These were 10 main steps I took in total with this contest / launch and the results saw me win all those prizes noted in the article… and they will work to help you have a basic launch plan and ideas of what to do in order to launch and promote your next ‘something’ special.

Kathy Colaiacovo

Stop Struggling and Start Thriving!  My passion is helping to guide people just like you, private practice and service-based business owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice.  Get started with some of the free resources on my Pepper It Marketing website, especially this Guide to Streamline your Marketing.  I also offer several self-study training programs  to help you attract more clients so you can Build a rewarding and profitable private practice and still have time to LIVE your LIFE!