I attended a CAPS (Canadian Association of Professional Speakers) Halifax event last week, one of my Clients was the speaker for the evening and I was there helping her with her product table and also getting to meet her in person. That is always a blast, meeting my clients from away in person.
It was a delightful evening; not only did I get to meet a client face to face, but I was able to listen to her talk about being a Speaker and learned many useful tips that could apply to many types of businesses. One that really stayed in my head was “Focus, Reinvent and Fill a Need”.
Her message was that as people’s businesses grow and change – so does your focus. You will find yourself in a cycle of Focus, Reinvent and Fill a Need.
Does this sound like you? You have your website, your products and are pretty well established in your market. Sales are good, but you’re reaching a bit of a plateau when it comes to business growth. The big question is how you move forward, whether tweaking a current product or service what you will do; or will you create an entirely new product?
Either way… the change will revitalize you and your business. Change is always a good need and if the change you make can fill the need of your clients or even bring in new clients – then all the better. You continue to reach new markets which will help you grow your experience and your business.
When Is It Time To Reinvent and add a new Focus?
You’ve most likely had the nagging feeling or even queries from clients that make you realize you can add to your offerings and fill a need for your market. It’s not always the right time to reinvent, but if your business is established and sales are steady, it is probably the right time for you. Jump into this as you did starting your business – with research and thought put into the planning and launch of the new offering.
I recently did this very thing and launched a new service – Social Media Training via a webinar setting. The past year, I have found that many business owners are looking to learn to use Social Media for their business, and not everyone has it in their budget to have someone like me look after their social media management on a regular basis. My Reinvent was adding Group Training to my offerings. Something that was affordable for people to access as opposed to one-on-one training.
My first class started in November and went almost exactly as I planned. The group of 12 students from all over Canada and the US first watched a presentation and then we all were online together and put the skills learned to use by networking online. My vision was to have the students online using their own networking profiles during the training and that is what we managed to do. It was fabulous to see it come to life as I had planned.
Focus, Reinvent and Fill a Need…
Have you had any successes lately with your reinventions? Please share them and let our readers know about your new services.
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, private practice and service-based business owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Guide to Streamline your Marketing. I also offer several self-study training programs to help you attract more clients so you can Build a rewarding and profitable private practice and still have time to LIVE your LIFE!