Lead Magnets are part of your Sales and Marketing Funnel.
I know you are probably thinking, “Kathy… why so much on Lead Magnets and Sales and Marketing Funnels?”
Really, it is because this is one of the #1 ways to build a list of potential leads for your business. When you look at your Sales and Marketing Funnel, Lead Magnets fall into the Interest Phase. You want people to become interested in what you offer, so you offer them free things to get started with you.
People you can email one-on-one or even phone to book a free consult, share more info on how you can help… all sorts of ways to build your business, but it starts with new people to reach out to.
That is the main goal of List Building and Lead Magnets — taking one of your website visitors and converting them into a lead that you can then try to prospect and turn into a customer. Lead Magnets can come in a variety of forms, so be inventive and creative.
I am really trying to help you build your list of leads and prospects with all this information on Lead Magnets.
Today, I am covering the core elements I look for in the process you have for people to sign up for your Lead Magnet – which gets them on your Email List.
Having a good setup for this process, helps you give the prospect a nice or memorable experience downloading your information. It is often their first real insight into you. So … make it a great experience!
You want to check that your Lead Magnet Signup Process includes these 7 Core Elements.
- The Lead Magnet
- A Campaign or List in your Email Marketing System
- A Lead Generation Page
- A Thank you Page
- Optin Confirmation Email (optional)
- Thank you Email
- Follow-up Emails
View the video below for all the details and more insight into why each section is important and how to use it effectively.
Many thanks to Angie and John Lamberson of www.NutritionPair.com for allowing me to use their sign-up process as my guinea pig demo!
Check out this free guide Foundations of Content Marketing: Proven Strategies To Get More Clients that shows you exactly how your online marketing content can bring in new traffic, new leads and new sales.
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, private practice and service-based business owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Guide to Streamline your Marketing. I also offer several self-study training programs to help you attract more clients so you can Build a rewarding and profitable private practice and still have time to LIVE your LIFE!