Every Private Practice Owner wants Google to show their website to people searching online.
You want website traffic that leads to more clients, and having search engines send them to your website is ideal.
But a recent Google update within their search engine systems could affect your website – especially if you are using tools like Artificial Intelligence to help create your content for you. This kind of content could become a real problem with this update from Google which is called the Helpful Content Update.
Google has recently shared some info after the update started rolling out in August of 2022 and they make it clear what business owners need to consider when it comes to their website and marketing content.
If your website has what they determine as “unhelpful content” it is “less likely” to perform well in an online search with Google.
Listen to this episode and get the scoop and details about this change – details that even a non-techy person can understand – and learn the 7 DOs and DON’Ts to follow when it comes to publishing content on the website for your private practice.
Click the play button above to listen in or access the podcast on your favourite player!
Resources Mentioned in this episode:
Google’s Guidelines for websites
Google’s announcement about the Helpful Content Update on the Google Search Central Blog
Video that walks you through all the questions Google wants you to ask about your website content.
Marketing Mastery Inner Circle
PREFER TO READ NOT LISTEN?
You can find the entire lesson written in this article, What Google’s Helpful Content Update means for your Website
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Stop Struggling and Start Thriving! My passion is helping to guide people just like you, private practice and service-based business owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Guide to Streamline your Marketing. I also offer several self-study training programs to help you attract more clients so you can Build a rewarding and profitable private practice and still have time to LIVE your LIFE!