Have you been on any webinars lately? I bet you have.
The fact is, webinars are one of today’s hottest marketing trends. For some businesses, they are almost magical as a Lead Magnet.
Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell products online.
You will also find small business owners taking webinars to learn more, to gain new skills and knowledge to improve their business or their personal life.
No matter what your niche or industry, webinars are a great option for growing your online community.
Webinars are one option you can put out there as a Lead Magnet. And as a Lead Magnet, webinars offer you, the host and business owner, three key benefits to running them for your business.
The Top 3 Benefits of Offering Webinars
What are these magical benefits for a business that come from hosting webinars?
Here are the top reasons most businesses offer webinars:
1. List Building
This is probably the number one reason to host a webinar. Here’s why it works so well:
A webinar is an ‘item’ you can offer people on your list, but more importantly, not on your list. This Lead Magnet should always be something related to the service or product you plan to sell in the webinar.
You will market and promote this webinar primarily to people not on your email list already. This is how you build that list. You offer something great in that webinar so people sign up and in doing so they get on your list. This is now a list of new leads who are potential prospects. They are interested in what you have to say which means they may be interested in what you have to sell!
2. Show Off Your Expertise
You’ve heard me and others talking about the “know, like and trust factor.” It’s a simple reminder that very few people will buy from you the first time they encounter your website or get an email from you. They need more info.
A webinar is a fantastic way to build up that trust. People on the webinar will get to know you, they will hear your voice, and maybe even see your face if you do a video webinar. This will build that connection and trust in you. Not only that, but you get to share with them your knowledge of the topic. Your audience will walk away not only knowing you better, but also with the impression that you are the go-to person in your niche.
3. Sell to a Captive Audience
Here’s a fact you may not have thought about before – most webinar attendees are primed to buy. You MUST make them an irresistible offer, and you’ll be amazed at how effective “selling from the stage” – in this case the webinar stage – can be.
What’s irresistible? Your webinar should bring them to a point where they learn something from you to help them, but then want more… and that more is what you have to offer them… your pitch as some people call it.
There are a few proven ways to add something special in to a webinar offer that makes your program / product irresistible to your webinar attendees.
You can use some of these proven tactics:
- Fast Acting Bonuses just for those who buy while on the call or shortly after it ends.
- Deep Discounts available only for a limited time-typically if they buy before midnight on the day of the event.
These ideas have worked for thousands of webinar presenters, and can work for you, too.
No matter if you’ve never hosted a webinar before, or you’re already an old hand at them, there’s little doubt that this is a tool that really performs. The amount of time you spend preparing and promoting is minor compared to the potential return. So get out there and start planning your next webinar event!
If you have considered offering webinars, but haven’t, I would love to know what your #1 roadblock is. What stops you from making it happen?
Please share your answer with me via this short and anonymous, one question quiz.
To help you do a review of your own business and online presence… download this free Marketing Foundations Checklist and check what you have in place and what needs addressing. Then block time to start addressing each one… improve them and you will improve your marketing results.
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, private practice and service-based business owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Guide to Streamline your Marketing. I also offer several self-study training programs to help you attract more clients so you can Build a rewarding and profitable private practice and still have time to LIVE your LIFE!