Engaging people online can be hard, the best way is to review and improve your marketing content.
Last article, we discussed reasons that are stopping people from getting as much reach on social media as they did in the past. So many things can affect this, like algorithms, newsfeed preferences, when people are online, what their purpose is for being online… and the list goes on, mostly out of your control.
Taking steps to overcome this challenge will help you build your reach, reactions and connections online. When you do this, you can also build other aspects of your business; like website traffic, leads, prospect calls, and sales.
You goal – is probably similar to most people and businesses – you want to move people from being a website visitor, to a lead, to a client in your marketing and sales funnel. The issue is most people struggle with putting together content that is not plain old boring posts and posting it in a way that helps build engagement and reach followers and people in your online groups and communities.
What can you do to up level your social media content and presence?
There are seven things I like to share with my Insiders Club students and clients that can raise the bar when it comes to your online marketing content.
Here are seven factors to consider to help you get more engaging with your online community.
1. It’s Not About You. It’s about them. Post content that will be valuable to your ideal clients and your online community. It’s okay to have sales posts in your content, but NOT all sales! Remember my secret formula – 50% Business, 20% Sales and 30% Persona content. Mix it up and make it about them!
2. I’ll Share my World with You. One way to add variety to your online content that is not yours or about you, is to share information that might be of interest to your community. Share articles you read online, stories, blogs and as you post, ask for opinions or comments on the articles. Share your thoughts too as you share the link or article, what is appealing about it, why are you sharing? first. ie. When you share an article with 5 tips, add something like; I loved #2, what one resonates best with you? Then they have to read it to see and answer back.
3. Feelings. Add feeling to your posts, there is nothing more helpful and sometimes fun, than adding emotion and feelings to your posts. If you can incite emotion back, like loves, or smiley faces over likes this is great – these have more value than a simple like in the news feed algorithm from Facebook. Have fun with these!
4. Video Killed the Social Media Blahs. Videos can really ramp up the interest in your content and with that engagement. Whether it is a Facebook Live Video, an Instagram Video or ones you post on Twitter or LinkedIn, even GIFs they are all more than just simple text and will provide variety and interest for your community.
5. Shout, Shout, let it all out. These are the times where you want to talk. Talk to the people you have in your online community. This is one of the easiest tactics to bring more engagement and yet so many miss the boat. You HAVE to acknowledge things like comments, replies, retweets, loves, shares and more. You can even have a quick copy paste list of replies to use; this allows you to save a little time using phrases that are you. Write them in your own voice. And they can keep you using some variety. One past client of mine use great a lot. I gave him a list of similar words, so he could have some variety.
6. You Make me Feel like a Natural … Networker. Write the content in a natural way, the way you say it to someone face to face. This is critical when networking online. You want people to get the feeling when they do meet you in person that they know you already because you speak the way you write. Trust me I do, I stumble with words in person, and I am the Queen of typos – I match perfectly!!
7. This Time. Okay this time, after reading this list, you need to get serious. It is time now to get smart and schedule time for Networking Online. This is crucial to seeing success, and I will admit I have faltered with this lately. Making time – and setting a timer for that block of time, will ensure you spend some time engaging online with your community and talking to people, networking with them. So, I make this promise now that I am booking two 15 minutes slots every workday to do this very thing.
Who is with me on this last one? TIME?
Booking time for networking online. It is the BEST way to make sure you do this! And by booking time, you will save time.
So, let’s do a little challenge on this, and share our progress together this month.
Click here and connect to my Pepper It Marketing Facebook Page. We will check in with one another to be sure we each did this. A little accountability never hurt anyone! Watch for posts from me on this and join in!
What is your action step from this lesson today?
Print this list of 7 items out… and USE It for starters. Try posting some of these items and using the tips. Then join the challenge.
The next thing you can do if you want to take this lesson even deeper… is to join me and all the others in my Inner Circle.
Pepper It Marketing offers a way for you to get marketing strategy sessions every month. That second set of eyes to look at your marketing ideas, your website pages, your lead magnets, your plans – the Inner Circle can help. The Inner Circle offers you 4 LIVE sessions each month to connect with me and get ongoing marketing strategy and guidance at a price that is affordable when compared to one-on-one marketing strategy and coaching.
It also includes new training each month and tons of resources, handouts and checklists. Click here to check out the details.
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, private practice and service-based business owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Guide to Streamline your Marketing. I also offer several self-study training programs to help you attract more clients so you can Build a rewarding and profitable private practice and still have time to LIVE your LIFE!