Email marketing and sending newsletters is essential to the growth of your practice or business.
It also helps with nurturing and engaging your community, including leads, prospects, and past clients. Having that consistent communication via email helps build trust and positions you as a reliable resource.
This is why your email marketing is so key as one of your business assets and marketing foundations.
It’s also why you must do everything you can to improve the deliverability of your emails (how many people get the email in their inbox) and the open rates (how many people open the email and have the opportunity to read your info).
And yes, if you’re asking even with a full practice or client load, it’s crucial to continue marketing and sending newsletters to keep your name top-of-mind with the people who already know you in one way or another.
Today’s episode of the Marketing your Private Practice with Kathy C podcast helps you understand more about 5 factors that can affect your email marketing results and what you can do instead to improve the email deliverability results because they will lead to more clients! Email marketing works!
Check it out to learn:
- How just the act of sending the email alone can keep your name top-of-mind with people, even if they don’t open the email!
- The role your subject lines play in boosting open rates
- The top 2 mistakes people make with their email marketing
Check out the episode above to learn some tactics you can do to boost the results from your email marketing!
Thanks for listening and have a fabulous day!
Resources Mentioned in this episode:
- Book your own Free Marketing Audit with Kathy C
- Ep. 30 of the podcast: Simplify Your Private Practice Marketing
- Blog on Apple’s Privacy changes
- Hubspot’s list of trigger words
- Free Stats Tracking Template
- Got Questions? DM Kathy on Instagram or Facebook
Questions?
If you have any questions or want to send a request for future episodes…click here and record a quick voice message to me about what you’d like me to cover in a future episode.
OTHER WAYS TO ENJOY THIS LESSON:
Read the Transcript | Download on Apple Podcasts
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, dietitians, and private practice owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Guide to Streamline your Marketing. I also offer several self-study training programs to help you attract more clients so you can Build a rewarding and profitable private practice and still have time to LIVE your LIFE!