Wondering what to make for your Lead Magnet? Try these ideas.
As a reminder, a Lead Magnet is that free offer you give people to get them to sign up on your email list.
List Building always starts with a Lead Magnet, one that attracts your ideal clients.
That attraction factor is what makes the Lead Magnet effective. It has to be something they see as valuable enough to hand over their email address. When you have this, you have an Effective Lead Magnet.
The funny thing is, this is also the critical point where business owners get stuck. They get blocked making the Lead Magnet with the question, “What should be in my Lead Magnet?”
This is a common feeling for many people, so you are not alone… take some comfort in that. Marketing… that one thing that can make savvy business people feel lost.
Creating a Lead Magnet is something that I help clients with when we set up their marketing funnel and plans or when we put it all together in their email marketing system. The Lead Magnet will drive everything you do in your List Building and Conversion Marketing process, so it is important.
This one item will drive the content on your Lead Generation page, your Registration Process, the Upsell you offer, if any, the Thank You page, Follow Up emails and of course, your Social Media Marketing to promote it all.
That Lead Magnet truly drives everything!
So… how do you get over this roadblock and come up with something that is effective? And remember, an effective Lead Magnet is simply one that your ideal clients or target market will want. But it also has to deliver on what you promise them. This is where many people derail the Lead Magnet and List Building process. Just because you can entice them does not mean you delivered.
To Deliver an Effective Lead Magnet … your prospect has to consider it as useful and valuable after they consume it.
Let’s look at what to think about when creating that effective Lead Magnet.
WHAT MAKES A GOOD LEAD MAGNET?
I am a firm believer in teach what you know. So you have to look back at how you work with clients. Almost every one of us who is a service provider has a set of things we like to cover with each client when we start to work with them.
This is where you start to look when it comes to your Lead Magnet.
What do you always repeat, reiterate and review with your clients? What is helpful for them to know or understand before you begin working with them?
These words, lessons and actions are usually what happens when someone begins to work with you… and they make a great beginning when it comes to your Lead Magnet. Because almost every client needs to know this info… so why not give it to them ahead of time? Prepare them with this info and the lessons in this information you always share.
Now, depending on your business it may take a little brainstorming to figure out, because I know some of you are saying… “Kathy, you are crazy, I can’t share that info, it is too much. It is what people pay me for”. Okay, if this is the case, then you look before that step, before getting to that point. What do you discuss with people, what do you say or questions you ask? Think back to consultations and preliminary meetings and see how you can make it into something that will help people.
HOW DO YOU PUT THAT INFORMATION INTO A LEAD MAGNET?
Now that you know what you have, you want to consider what format to put this into in order to create your lead magnet in a way your prospect would like to consume the info.
A Lead Magnet can take many forms:
- Checklist
- PDF Report
- EBook
- Email Training
- Video
- Audio
- eCourse… Any one of these can become a series of them, making it an eCourse!
Choosing the format will be determined by the type of content you have.
If you want guidance on creating an effective lead magnet, checlk out some of the podcast episodes below that will give you a good kickstart!
Ep 58 – Why Savvy Private Practice & Business Owners NEVER Give Away a Lead Magnet for Free!
Ep 68 – Change this ONE thing will Get your More Lead Magnet Signups
Ep 70 – Boost your Email List with ONE Simple Social Media Post
GOT a Lead Magnet and Not Sure it is Effective?
Book a Free Marketing Review with Kathy and she will give you a review of your Lead Magnet and suggest action steps to make it more effetice. Book your review here.
Stop Struggling and Start Thriving! My passion is helping to guide people just like you, private practice and service-based business owners, who are often frustrated with all their wasted time spent on marketing that gets you nowhere. You can learn strategies to attract a steady flow of clients and build a thriving and profitable practice. Get started with some of the free resources on my Pepper It Marketing website, especially this Guide to Streamline your Marketing. I also offer several self-study training programs to help you attract more clients so you can Build a rewarding and profitable private practice and still have time to LIVE your LIFE!